Marketing Channels Help Create Value for Consumers Through Four Utilities

question 265

Multiple Choice

Marketing channels help create value for consumers through four utilities. These utilities are

• A) product, price, promotion, and place.
• B) form, function, risk-taking, and selling.
• C) time, place, form, and possession.
• D) transactional, logistical, facilitating, and marketing.
• E) buying, selling, storing, and transporting.

Understand the concept of Customer Value Proposition (CVP) and how it addresses customer problems.

Identify and differentiate between various market segments (mass, niche, segmented, diversified).

Comprehend the components and structure of the Business Model Canvas (BMC).

Recognize various business strategies for reaching and serving target customer segments.

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Definitions:

Short-term Obligations

Debts or liabilities that are due to be paid within a short period of time, typically within a year.

Operating Cash Flow

The cash generated from a company's normal business operations, indicating whether a company is able to maintain or grow its operations.

CCA Half-year Rule

A regulation in Canadian tax law allowing only half of the normal capital cost allowance deduction in the year of acquisition of a depreciable asset.

CRA

Canada Revenue Agency; responsible for administering tax laws for the Government of Canada and for most provinces and territories.