Examlex
An example of ________ utility involves intermediaries shipping goods to buyers of a product.
Analogy
A comparison between two different situations that have something in common.
Simile
A figure of speech that makes a comparison between two different things using "like" or "as" to create a vivid description.
Credibility
A salesperson’s believability, established through empathy, willingness to listen to specific needs, and continual enthusiasm toward his or her work and the customer’s business.
Buying Center
A group composed of all of the people performing different roles in the buying process (e.g., user, buyer, decider, influencer, gatekeeper) based on their expertise and responsibilities within their firm.
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