In the Hierarchy of Effects, Adoption Refers to

question 11

Multiple Choice

In the hierarchy of effects, adoption refers to

• A) the point at which the consumer accepts the integrity of the manufacturer and the reliability of the product.
• B) the consumer's appraisal of the product or brand on the majority of important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) the consumer's actual first purchase and use of the product or brand.
• E) the consumer's repeated purchase and use of the product or brand after a favorable experience on the first trial.

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Definitions:

Law of Supply

The principle that, other things equal, an increase in the price of a good leads to an increase in the quantity supplied, and vice versa.

Price

The amount of money required to purchase a good or service, representing the value that consumers or buyers are willing to pay.

Good

An item or service that satisfies human wants and provides utility, which can be transferred from one person to another.

Demand Curve

An illustrative chart that demonstrates the link between a product's price and the amount of it consumers want to buy.