A Commonly Used Indirect Channel Moves Product from Producer to Retailer

question 234

Multiple Choice

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

• A)the retail outlets are regionally located.
• B)the cost of maintaining inventory is low.
• C)there is little if any seasonal demand.
• D)the risk lies solely with the manufacturer.
• E)the retailer is large and can buy in large quantities from a producer.

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Definitions:

Coefficient Alpha

A measure of the internal consistency or reliability of a psychometric test score for a sample of examinees.

Average Interitem Correlations

A statistic used to measure the consistency of responses among related items on a questionnaire or test, indicating the scale's internal reliability.

Reliability Estimate

A statistical measure that quantifies the consistency of a set of measurements or ratings.

Validity

The extent to which a concept, conclusion, or measurement is well-founded and corresponds accurately to the real world.