-Figure 12-4 Above Depicts the Four Most Common Marketing Channels

question 163

Multiple Choice

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Channel D would be an appropriate marketing channel for __________.

• A)Cray supercomputers
• B)Harkman electrical products
• C)Boeing aircraft
• D)Caterpillar tractors
• E)Fastenal industrial fasteners

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Definitions:

Net Income

Net Income is the total earnings of a company after all expenses and taxes have been deducted from total revenue.

Payout Ratio

The proportion of earnings paid out as dividends to shareholders, often expressed as a percentage.

Common Dividends

Dividends distributed to holders of common stock, often based on the company's profitability and declared by its board of directors.

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a data set.