In Some Instances,firms Pair Multiple Channels with a Multibrand Strategy

question 295

Multiple Choice

In some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of the firm's family brand and differentiate its marketing channels.

• A)create greater perceived value
• B)maximize channel profits
• C)minimize cannibalization
• D)generate awareness
• E)create a "backup" channel

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Definitions:

Normal Goods

Goods for which demand increases as the income of the consumer increases, and vice versa.

Substitutes

Products or services that can be used in place of each other, having the ability to satisfy similar consumer needs or preferences.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price in a given time period.

Coca-Cola

A multinational beverage corporation known for its flagship product, a carbonated soft drink named after the brand.