UMD12: Channel Sales and Profit Marketing Dashboard

question 309

Multiple Choice

UMD12: Channel Sales and Profit Marketing Dashboard
-Based on the information presented in the UMD12: Channel Sales and Profit Marketing Dashboard above,which channel of distribution should the furniture manufacturer consider dropping?

• A)department store chains
• B)furniture store chains
• C)independent furniture stores
• D)none of the above
• E)Not enough information is given in the dashboard to make this determination.

---

Definitions:

Producer Surplus

The difference between the amount that producers are willing to accept for a good or service versus what they actually receive.

Consumer Surplus

The difference between the maximum price a consumer is willing to pay for a product and the actual market price they pay.

Government Revenue

The money received by a government from taxes, fees, fines, intergovernmental grants, and other sources to fund public spending.

Tariff

A tax imposed by a government on goods and services imported from other countries to encourage domestic consumption and protect the local industry.