Which of the Following Is a Profit-Oriented Pricing Method

question 250

Multiple Choice

Which of the following is a profit-oriented pricing method?

• A)target return-on-sales pricing
• B)loss-leader pricing
• C)above-, at-, or below-market pricing
• D)price lining
• E)penetration pricing

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Definitions:

AIO Categories

Categories in consumer behavior research that stand for Activities, Interests, and Opinions, used to segment consumers based on psychological and behavioral criteria.

Target Audience

A specific group of people identified as the intended recipients of an advertisement, product, or campaign, based on various demographics or interests.

Psychological Characteristics

Attributes of the mind that influence behavior, perceptions, and emotions, shaping an individual’s personality.

VALS

An acronym for Values, Attitudes, and Lifestyles, a psychographic segmentation strategy to categorize consumers based on their values and lifestyle choices.