The First Apple IPad Was Introduced in 2010 at an Initial

question 220

Multiple Choice

The first Apple iPad was introduced in 2010 at an initial price of $650 for the 16 GB version.People waited in line overnight so they could be one of the first to own this unique tablet device.Which pricing strategy did Apple use to help recoup its research and development costs for the iPad?

• A)price lining
• B)penetration pricing
• C)customary pricing
• D)skimming pricing
• E)target pricing

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Definitions:

Confidence Interval

A range of values, derived from sample statistics, that is believed to contain the true value of an unknown population parameter with a certain degree of confidence.

Standard Deviation

A statistic that measures the dispersion or spread of a set of data points relative to its mean.

Point Estimate

A single value (or point) estimate derived from sample data to approximate a population parameter.

Confidence Interval

A range of number sets, derived from statistical analyses of samples, assumed to hold the invisible value of a population characteristic.