Odd-Even Pricing Is Based on

question 184

Multiple Choice

Odd-even pricing is based on

• A)retailers' perceptions of price.
• B)customers' perceptions of price.
• C)wholesalers' markups.
• D)manufacturers' perceptions of price.
• E)government regulators' perceptions of price.

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Definitions:

Psychological Process

Mental functions and mechanisms through which individuals perceive, think, and experience emotions.

Conditioned Stimulus

A neutral stimulus that triggers a conditioned response after being paired with an unconditioned stimulus.

Neutral Stimulus

An initially neutral stimulus that does not provoke an inherent response until it becomes associated with a naturally occurring stimulus.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally triggers a reflexive response without the need for prior learning.