The Term Branding Refers to

question 182

Multiple Choice

The term branding refers to

• A)the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them.
• B)the value added to the product from the additional features given to a product beyond its functional attributes.
• C)the identification of an organization's products based upon individual SKUs.
• D)an organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors.
• E)the establishment of a commercial, legal name under which a company does business.

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Definitions:

Coherent

Logically connected or consistent in argument, ensuring clarity and comprehensibility in speech or writing.

Demonstrative Pronouns

Words that point to specific things or people, such as "this," "that," "these," and "those."

Topic Sentence

The sentence that expresses the main idea of a paragraph, usually found at the beginning.

Organizational Structure

The hierarchical arrangement of tasks, people, and other resources within an organization, designed to enable effective management and communication.