UMD11: Price Premium Marketing Dashboard

question 358

Multiple Choice

UMD11: Price Premium Marketing Dashboard
-The UMD11: Price Premium Marketing Dashboard above shows the dollar and unit market shares for selected energy drinks.What is the price premium for Monster in 2009?

• A)12.1%
• B)0%
• C)-5.0%
• D)-5.6%
• E)-11.1%

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