The Four Steps in the Sequential Process of Building the Brand

question 203

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) __________; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating a consumer-brand connection.

• A)easing consumers' decision making
• B)forming a brand personality
• C)rewarding loyal customer behavior
• D)establishing a brand's meaning in the minds of consumers
• E)developing brand licensing criteria

---

Definitions:

Piaget's Concept

A theory in psychology that outlines how children's intellectual development progresses through distinct stages.

Another Person's Eyes

A metaphorical phrase encouraging empathy, suggesting to see or understand a situation from someone else's perspective.

Freudian Psychoanalysis

Freudian Psychoanalysis is a psychological theory and therapeutic method developed by Sigmund Freud, focusing on unconscious thought processes, early childhood experiences, and the role of sexual and aggressive instincts in human behavior.

Same-sex Parents

Individuals of the same sex who are raising children together, regardless of whether they are biological parents, adoptive parents, or caregivers in a different capacity.