When Selecting a Brand Name,it Should: (1)__________; (2)be Memorable,distinctive,and Positive;

question 251

Multiple Choice

When selecting a brand name,it should: (1) __________; (2) be memorable,distinctive,and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; and (5) be simple and emotional.

• A)never have a humorous connotation
• B)suggest product benefits
• C)not be easily imitated
• D)be patented
• E)easy to spell and pronounce

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