When Selecting a Brand Name,it Should: (1)suggest Product Benefits; (2)__________;

question 20

Multiple Choice

When selecting a brand name,it should: (1) suggest product benefits; (2) __________; (3) fit the company or product image; (4) have no legal or regulatory restrictions; and (5) be simple and emotional.

• A)never have a humorous connotation
• B)easy to spell and pronounce
• C)not be easily imitated
• D)be patented
• E)be memorable,distinctive,and positive

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Definitions:

Borderlands

Regions located on or near the borders between countries, often characterized by cultural blending and conflicts.

Nineteenth Century

A period spanning from January 1, 1801, to December 31, 1900, marking the 19th century of the Gregorian calendar.

American West

A region of the United States west of the Mississippi River, characteristically known for its frontier history, exploration, and cultural myths.