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IKEA sells a portable workbench called the FAHRTFULL.The product has many positive features,and in German or Swedish markets,the name describes the product's features well (fahrt meaning travel) .This brand name in the United States however,may not be as effective due to __________.
Cohesiveness
The quality of forming a united whole, often referring to the sense of solidarity or togetherness within a group.
Theoretical Model
An abstract representation that explains how various aspects of a concept or process are related to each other.
Motivational
Pertains to the various psychological factors that stimulate a person's desire to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.
Behavioral
Pertaining to the actions or reactions of an organism, often in relation to its environment, which can be observed and measured from the outside.
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