When Selecting a Brand Name,it Should Suggest Product Benefits; Be

question 277

Multiple Choice

When selecting a brand name,it should suggest product benefits; be memorable,distinctive and positive; fit the company or product image; be simple and emotional; and __________.

• A)be humorous or mysterious
• B)have no legal or regulatory restrictions
• C)be easy to spell and pronounce
• D)contain no hidden meanings
• E)suggest an air of mystery

---

Definitions:

Overt Behavior

Observable actions or responses of an individual, which can be directly seen and recorded by others.

Bodily Changes

Physical alterations in the body that occur due to various factors such as aging, exercise, stress, or disease.

Emotion Terms

Words or phrases used to describe subjective feelings and moods.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something.