George Santayana,Spanish Philosopher Once Said,"Those Who Cannot Remember the Past

question 18

Multiple Choice

George Santayana,Spanish philosopher once said,"Those who cannot remember the past are condemned to repeat it." Applied to the organizational problems in new-product failure,this is really an example of

• A)not listening to the "voice of the consumer."
• B)encountering "groupthink" in meetings.
• C)skipping stages in the new-product process.
• D)not learning critical takeaway lessons from earlier failures.
• E)avoiding the "NIH problem."

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Definitions:

Cost Recovery Method

An accounting method where profits are not recognized until all the costs of the goods sold are recovered.

Sales Price

The amount of money for which a product is sold to customers.

Transfer of Risks

The process in contracts where the risk of loss or damage to goods passes from the seller to the buyer.

Sales Transaction

An exchange involving the selling of goods or services from a seller to a buyer for a payment.