An Expanded Marketing Mix for Services That Includes the Four

question 5

Multiple Choice

An expanded marketing mix for services that includes the four Ps (product,price,promotion,and place or distribution) as well as people,physical environment,and process,is referred to as the __________.

• A)seven Ps of services
• B)service matrix
• C)service continuum
• D)service encounters
• E)the service mix

Understand the historical origins and philosophical foundation of the 12-Step philosophy.

Identify the key concepts and thematic sections within the 12 Steps as identified by scholarly research.

Differentiate between the various 12-Step programs available for different groups (e.g., families, children of addicted individuals).

Recognize the role of character defects, psychopathology, and illness in the context of the 12-Step philosophy.

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Definitions:

Trichromatic Theory

A theory of color vision that suggests the human eye has three types of receptors sensitive to different wavelengths of light, corresponding to red, green, and blue colors.

Afterimage

A visual image or illusion that continues to appear in one's vision after the exposure to the original image has ceased.

Opponent-Process Theory

A psychological and neurological model that explains complex behaviors and perceptions (including color vision and emotions) as the result of opposing pairs of stimuli.

Young-Helmholtz Theory

A theory suggesting that the human eye perceives color through the response levels of three kinds of cones, each sensitive to one of three colors: red, green, or blue.