Which of the Following Statements Regarding Gatorade's Branding Is Most

question 2

Multiple Choice

Which of the following statements regarding Gatorade's branding is most accurate?

• A) Gatorade uses the same formula for all its products and simply changes the brand name when introducing new flavors.
• B) Gatorade's success can be attributed to management's decision to find and stick with one channel of distribution.
• C) Gatorade changed its color, packaging, and size of items in the product line for the domestic market so that they would not conflict with those marketed to foreign markets.
• D) Gatorade has used the same packaging since the product debuted in 1965.
• E) Gatorade has changed its product formulation, packaging, and advertising over the years in response to changes in the marketplace.