As More Competitors Launch Their Own Products and the Product

question 294

Multiple Choice

As more competitors launch their own products and the product progresses along its life cycle,company attention is focused on creating ________ demand,or the preference for a specific brand.

• A)primary
• B)selective
• C)derived
• D)generic
• E)secondary

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Definitions:

Longitudinal Growth

The growth of an organism in length, typically observed in the elongation of bones and roots.

Secondary Growth

An increase in the girth of a plant due to the activity of the vascular cambium and cork cambium; secondary growth results in the production of secondary tissues (i.e., wood and bark).

Horizontal Growth

Expansion or growth of an entity (such as a company or plant) outward rather than upward, which can involve increasing product lines or locations.

Radial Growth

The pattern of growth that expands outward in all directions, commonly observed in fungi, certain plants, and some animals like jellyfish.