The Key Idea Behind Diffusion of Innovation Is That

question 43

Multiple Choice

The key idea behind diffusion of innovation is that

• A) not all consumers accept a new product at the same time; adoption of a product spreads slowly throughout the population.
• B) once a product enters the market, the time span between awareness and purchase is incredibly short.
• C) the introduction of an entire new product class almost always diffuses the importance of its predecessor within a matter of months.
• D) adoption of a new product line does not change the diffusion rate of older lines in the market.
• E) the rate of adoption is independent of other product form innovations or competitive products in the marketplace.

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Definitions:

Hide Slide

A feature in presentation software that allows users to prevent a slide from appearing during the actual presentation while still being part of the slide deck.

Normal View

The default viewing mode in many software applications, including Microsoft Word and PowerPoint, which displays the document or presentation in a straightforward layout for editing.

Slide Sorter View

A feature in presentation software that displays all the slides in a presentation in thumbnail form, making it easier to reorder the slides.

Document Inspector

A feature in some word processing and spreadsheet applications that scans a document for hidden metadata, personal information, or other content that may not be immediately visible.