Many Restaurants Now Ask Consumers to Evaluate Their Experience on a Short

question 47

Multiple Choice

Many restaurants now ask consumers to evaluate their experience on a short questionnaire when they pay their bill.This assessment of consumer expectations and the actual experience they had is called a __________.

• A)gap analysis
• B)service encounter survey
• C)customer profile analysis
• D)customer contact audit
• E)service audit

---

Definitions:

Capital Assets

Long-term assets that are significant in value and are used in the operations of a business, not easily convertible to cash.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time, providing a snapshot of its financial condition.

Donated Materials

Items or supplies given to an organization for free, often recognized as income at their fair value in the period received and reported in the financial statements.

Deferral Method

An accounting method where certain revenues or expenses are deferred on the balance sheet until they can be realized in the income statement.