If a Customer Is Reluctant to Try a New Product

question 263

Multiple Choice

If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors, the company is most likely facing a __________ barrier.

• A)usage
• B)risk
• C)value
• D)financial
• E)psychological

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Definitions:

Satisfaction

The feeling of pleasure or fulfillment that comes from achieving a goal or satisfying a need.

Marginal Utility

The increase in satisfaction or utility derived from the consumption of an additional unit of a good or service.

Utility-Maximizing

A theoretical concept in economics that individuals or firms seek to achieve the greatest satisfaction or profit from their actions, subject to their resources.