There Are Several Reasons Why a Consumer Would Be Reluctant

question 87

Multiple Choice

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a psychological barrier,which occurs when __________.

• A)there is no incentive to change
• B)there are physical,economic,or social risks
• C)there are cultural differences
• D)the financial commitment is too great
• E)the product is not consistent with existing habits