The Formula to Calculate a BDI = __________

question 114

Multiple Choice

The formula to calculate a BDI = __________.

• A)(Percent of the total U.S.population in a market segment ÷ Percent of a brand's total U.S.sales in a market segment)× 100
• B)(Percent of a product category's total U.S.sales in a market segment ÷ Percent of the total U.S.population in a market segment)× 100
• C)(Percent of a brand's total U.S.sales in a market segment ÷ Percent of the total U.S.population in a market segment)× 100
• D)(Percent of the total U.S.population in a market segment ÷ Percent of a product category's total U.S.sales in a market segment)× 100
• E)There is not enough information to make any conclusions.

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Definitions:

Marginal Expenditure Curve

A graph that shows the additional cost of purchasing one more unit of a good or service.

Labor Supply Curve

The graphical representation of the relationship between different levels of wage and the quantity of labor willing to be supplied.

Monopsony

A market situation where there is only one buyer facing many sellers.

Economic Rent

Earnings exceeding the minimum amount required to keep a factor of production in its current use.