-If You Were a Marketing Manager and Were Presented with the Information

question 152

Multiple Choice

-If you were a marketing manager and were presented with the information in the UMD10: CDI/BDI Marketing Dashboard above,you would determine that the __________ segment has the most opportunity for increasing Hawaiian Punch sales.

• A)households without children
• B)households with children 13 to 18 years old
• C)households with children 6 years old or under
• D)households with children 7 to 12 years old
• E)According to the BDI,all though some segments measure above a 100,there is still great opportunity for growth in every segment.

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Definitions:

Economies of Scale

Economies of scale are cost advantages that enterprises obtain due to size, output, or scale of operation, with cost per unit of output generally decreasing with increasing scale.

Economies of Scale

Cost advantages reaped by companies when production becomes efficient, as the scale of operation increases with the reduction in average costs.

Fixed Costs

Fixed costs are business expenses that remain unchanged regardless of the level of production or sales, such as rent, salaries, and insurance premiums.

Capital

Resources made and used by humans to produce goods and services, including buildings, machinery, and equipment.