When Hallmark Cards Introduced a Line of 99-Cent Cards (About

question 400

Multiple Choice

When Hallmark cards introduced a line of 99-cent cards (about half the price of the previously least expensive cards it sold) ,the greeting card company was trying to appeal to a mass market that was price sensitive.Hallmark was using a __________ pricing strategy.

• A)prestige
• B)skimming
• C)target ROI
• D)penetration
• E)experience-curve

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