The Third Step in the Sequential Process of Building Brand

question 281

Multiple Choice

The third step in the sequential process of building brand equity is to

• A)develop positive brand awareness.
• B)establish a brand's meaning in the minds of consumers.
• C)elicit the proper consumer responses to a brand's identity and meaning.
• D)create a consumer-brand connection.
• E)reward loyal customer behavior.

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Definitions:

Radio Frequency Identification

A technology using radio waves to identify and track objects, animals, or people by means of tags attached to them.

Franchise System

A franchise system is a business model that allows individuals to own and operate a branch of a larger company, using its brand, trademark, and products.

Contractual System

A formalized system based on legal contracts that define relationships and obligations among parties, often used in franchising and vertical marketing systems.

Franchise System

A business model where a brand allows individuals to operate stores or sell products under its name, following specified rules and sharing profits.