The Four Steps in the Sequential Process of Building the Brand

question 139

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________; and (4) creating a consumer-brand connection.

• A)forming a brand personality
• B)easing consumers' decision making
• C)developing brand licensing criteria
• D)rewarding loyal customer behavior
• E)eliciting the proper consumer responses to a brand's identity and meaning

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Definitions:

Behavior Modification

A therapeutic approach focusing on changing maladaptive behaviors through reinforcement and other learning principles.

Client-Centered Therapy

A psychotherapeutic approach where the therapist provides support and guidance, allowing clients to explore and solve their problems in a non-directive manner.

Table Manners

The rules of etiquette used while eating, including the proper use of utensils, napkins, and how to conduct oneself at the dining table.

Modeling

A method of learning that involves observing and imitating the behavior of others, often discussed in the context of social learning theory.