The Make a Wish Foundation Brand Name Is Especially Effective

question 74

Multiple Choice

The Make a Wish Foundation brand name is especially effective because it

• A) is easy to spell and pronounce.
• B) is not easily imitated.
• C) suggests the service's benefits.
• D) demands a hint of moral obligation.
• E) is devoid of emotion.

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Definitions:

In Situ Conservation

The practice of conserving genetic resources in their natural habitats by protecting the ecosystems in which they occur.

Ex Situ Conservation

The preservation of components of biological diversity outside their natural habitats, such as in zoos, aquariums, or botanical gardens.

Biodiversity Hotspot

Geographic regions that are rich in species diversity, including many endemic species, and are under significant threat from human activities.

Ex Situ Conservation

The practice of conserving animals, plants, or their genetic material outside their natural habitat, as in zoos or seed banks.