When Selecting a Brand Name,it Should: (1)suggest Product Benefits; (2)be

question 1

Multiple Choice

When selecting a brand name,it should: (1) suggest product benefits; (2) be memorable,distinctive and positive; (3) fit the company or product image; (4) __________; and (5) be simple and emotional.

• A)never have a humorous connotation
• B)be easy to spell and pronounce
• C)be patented
• D)not be easily imitated
• E)have no legal or regulatory restrictions

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Definitions:

Half-Lives

The time required for a quantity to reduce to half its initial value, commonly used in the context of radioactive decay.

Half-Life

The time required for half of the atoms in a sample of a radioactive substance to undergo radioactive decay.

Half-Life

The time required for half the atoms of a radioactive substance to disintegrate or for a substance to reduce to half its initial value.

Half-Life

The time required for half the atoms of a radioactive substance to decay or disintegrate, a measure of the stability of the substance.