When Selecting a Brand Name,it Should Suggest Product Benefits; Be

question 277

Multiple Choice

When selecting a brand name,it should suggest product benefits; be memorable,distinctive and positive; fit the company or product image; be simple and emotional; and __________.

• A)be humorous or mysterious
• B)have no legal or regulatory restrictions
• C)be easy to spell and pronounce
• D)contain no hidden meanings
• E)suggest an air of mystery

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Definitions:

Mesophylls

The inner tissue of a leaf, containing many chloroplasts, where photosynthesis occurs.

Stroma

Thick, cytoplasm-like fluid between the thylakoid membrane and the two outer membranes of a chloroplast. Site of light-independent reactions of photosynthesis.

Rubiscos

The enzyme involved in the first major step of carbon fixation in the process of photosynthesis, playing a pivotal role in converting carbon dioxide into organic compounds.

Stomata

Singular stoma. Of plants, tiny gaps between pairs of guard cells in epidermis; allow internal tissues to exchange gases with the air. Can be closed to prevent water loss.