A Risk with __________ Is That Too Many Uses for One

question 299

Multiple Choice

A risk with __________ is that too many uses for one brand name can dilute the meaning of a brand for consumers.

• A)brand extensions
• B)family branding
• C)co-branding
• D)private branding
• E)mixed branding

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Definitions:

Angina Bullosa

A rare and benign condition characterized by the sudden appearance of large, painless, blood-filled blisters in the oral mucosa.

Herpangina

An acute viral illness often seen in children, characterized by fever, sore throat, and painful blisters on the throat and mouth.

Coronary Heart Disease (CHD)

Chronic illness that is a leading cause of death in the United States, occurring when the blood vessels that supply the heart with oxygen and nutrients are narrowed or closed by plaque, resulting in a myocardial infarction (heart attack) when closed completely.

Tuberculosis

A contagious illness resulting from the Mycobacterium tuberculosis bacterium, mainly targeting the lungs but capable of affecting other organs as well.