Which of the Following Statements About Are Perceptual Benefits Conveyed

question 390

Multiple Choice

Which of the following statements about are perceptual benefits conveyed by a product's packaging and labeling is NOT true?

• A) Global brands can benefit from "country of origin or manufacture" perceptions since consumers tend to hold stereotypes about country-product pairings that they judge "best."
• B) Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations.
• C) Packaging and labeling satisfy the legal requirements for the conveyance of information.
• D) Changes in packaging and labeling can uphold a brand's image in consumers' minds.
• E) The color, shape, and graphics of a package or label distinguish one brand from another.

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Definitions:

Well-Liked

Being favorably regarded or appreciated by a wide range of individuals.

Rational Persuasion

An approach to persuading individuals by presenting reasoned discourse and concrete proof with the aim of modifying their beliefs, perspectives, or conduct.

Inflexible Tactic

A rigid and unalterable strategy that does not accommodate changes or adjustments.

Expertise

Specialized knowledge or skill in a particular area or field, acquired through training, study, or practice.