To Better Connect with Its Customers,Kraft Did What with Its

question 167

Multiple Choice

To better connect with its customers,Kraft did what with its Chips Ahoy! cookies?

• A)gave the products a more interesting brand personality
• B)created additional brand extensions,such as adding chocolate dipped and mint dipped
• C)engaged in a co-branding effort with Blue Bell ice cream
• D)complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
• E)created a patented resealable opening in the bag for easy access and freshness

Identify the challenges and criteria for effective market segmentation and targeting.

Understand how demographic variables (age, gender, income) are used in market segmentation.

Appreciate the significance of adapting marketing strategies to meet the needs of specific market segments.

Understand the concept of repositioning and its relevance in marketing.

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Definitions:

Hierarchy

An arrangement or institution where individuals or entities are hierarchically positioned above or below others based on their status or power.

Domain-specific Goals

Objectives that are relevant and applied within a specific area of activity, knowledge, or interest.

Domain-general Goals

Objectives or aims that are not specific to a particular field or discipline but are applicable across multiple contexts and situations.

Domain-general Adaptations

Cognitive processes or mechanisms that can be applied to a wide range of different tasks and environments, not specialized for any particular domain.