Which of the Following Statements Regarding Service Branding Is Most

question 129

Multiple Choice

Which of the following statements regarding service branding is most accurate?

• A)Unlike products, services do not use subbranding.
• B)Services must include the word service in their brand names to assure that customers are not purchasing a product.
• C)Service firms with a well-established brand reputation will find it easier to introduce new services than those without a brand reputation.
• D)Many consumers are suspicious of service providers that offer too many service line extensions.
• E)Many service organizations, such as banks, hotels, and restaurants, do not rely heavily on branding because of the extent to which they are people-, not equipment-based services.

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Definitions:

Fraud

The intentional deception to secure unfair or unlawful gain, or to deprive a victim of a legal right.

Misrepresentation

A false or misleading statement that induces another party to enter into a contract or agreement, which can lead to legal remedies.

Engine Recall

An engine recall is a notice from a vehicle manufacturer to return a vehicle to the dealer for corrective action due to a discovered defect in the engine component.

Refund

Money returned to a purchaser in response to a dissatisfaction with goods or services, or cancellation of a service.