In India,the Company Had to Build a Brand,build a Salesforce,and

question 8

Multiple Choice

In India,the company had to build a brand,build a salesforce,and __________."

• A)establish brand licensing agreements with Chinese companies
• B)engage in multibranding
• C)build a multidomestic marketing strategy
• D)create a private branding strategy
• E)build an effective supply chain to service the salesforce

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Definitions:

Bias

An inclination or prejudice for or against one person or group, especially in a way considered to be unfair.

Ideological

Relating to or characterized by a set of beliefs, values, or ideas that shapes one's view of the world and forms the basis for political or social theory and policy.

Partisanship

Strong, often blind allegiance to a particular political party or cause, frequently leading to political bias and a lack of impartiality.

Media Effect

The influence that media and its various forms have on people's attitudes, behaviors, and perceptions.