Which of the Following Statements Regarding Market Segmentation Is Most

question 90

Multiple Choice

Which of the following statements regarding market segmentation is most accurate?

• A)Even if a firm finds only one potential market segment,it should take advantage of the opportunity,no matter what.
• B)Market segmentation only works for large corporations because small businesses don't have the resources to engage in the process or implement the resulting marketing actions.
• C)Governments should not attempt market segmentation because there is no need for them to do so.
• D)If a business firm goes to the trouble and expense of segmenting its markets,it expects to increase its sales and profits.
• E)Market segmentation strategies work less than 25% of the time.However,for the instances that it does work,the benefits more than compensate for previous failures.

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Definitions:

Heat Stroke

A severe form of heat illness that occurs when the body's temperature regulation fails, leading to high body temperature, altered mental status, and potentially life-threatening conditions.

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Medical term for excessive sweating, often a response to stress, high temperature, or physical exertion.

Throbbing Headache

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