Explain the Difference Between Trading Up and Trading Down When

question 272

Essay

Explain the difference between trading up and trading down when repositioning a product.

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Definitions:

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome, which can become a distressing disorder when excessive.

Unconditioned Stimulus

In conditioning, a stimulus that naturally and automatically triggers a response without prior learning.

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Neutral Stimulus

A neutral stimulus is something in the environment that initially does not elicit any intrinsic response until it is paired with an unconditioned stimulus.