To Help Consumers Assess and Compare Services,marketers Try to Make

question 87

Multiple Choice

To help consumers assess and compare services,marketers try to make them __________ or show the benefits of using the service.

• A)tangible
• B)intangible
• C)consistent
• D)timely
• E)measurable

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Definitions:

Multinational Corporation

A corporate organization that owns or controls production of goods or services in one or more countries other than its home country.

Foreign Exchange

The trading of currencies from different countries against each other.

Mutual Benefits

A situation or agreement in which all parties involved gain advantages or profits.

Multinational Corporation

An enterprise operating in several countries but managed from one (home) country, typically having a centralized head office where they coordinate global management.