Nielsen PRIZM (Part of Nielsen Claritas)segmentation Classifies Every Household into One

question 94

Multiple Choice

Nielsen PRIZM (part of Nielsen Claritas) segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area,such as zip code.

• A)financially
• B)behaviorally
• C)ethnically
• D)socially
• E)ethnographically

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Definitions:

Tuberculosis

A contagious bacterial infection that primarily impacts the lungs but can also affect other parts of the body.

Sputum Specimen

A sample of mucous material expelled from the respiratory tract, used for diagnostic examination or testing.

Quantitative Analysis

The process of examining and analyzing numerical data to ascertain measurable quantities and understand patterns or trends.

Bacteria

Single-celled microorganisms that can be found in a variety of environments, some of which can cause disease while others are beneficial.