The Stage of the New-Product Process That Positions and Launches

question 57

Multiple Choice

The stage of the new-product process that positions and launches a new product in full-scale production and sales refers to __________.

• A)marketing program execution
• B)disbursement
• C)launch
• D)commercialization
• E)final distribution

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Definitions:

Investment Opportunity

A financial investment or venture that has the potential to yield returns or profits to the investor.

Company

A business or association of persons engaged in commercial, industrial, or professional activities, either incorporated or unincorporated.

Return on Investment (ROI)

A measure of the profitability of an investment, expressed as a percentage of the initial amount invested.

Division's

Relates to a separate part of a larger organization, typically responsible for a specific operation or function.