"What Is Your Favorite Thing About Target?" Followed by Several

question 23

Multiple Choice

"What is your favorite thing about Target?" followed by several lines for a response is an example of which type of marketing research question?

• A)Likert scale
• B)fixed alternative
• C)dichotomous
• D)open-ended
• E)semantic differential

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Definitions:

Common Stock

Equity ownership in a corporation, with privileges that may include voting rights and a share in profits through dividends and capital appreciation.

Par Value

The nominal or face value of a bond, share, or other financial instrument, as stated by the issuer.

Treasury Stock

Shares of a company's own stock that it has reacquired and holds in its treasury.

Par Value

Par value, often associated with stocks and bonds, is a nominal value assigned to a security by the issuer at the time of issuance, which may bear no relation to its market value.