Advertising Is Important for Products Such as Butterfinger Candy Bars

question 239

Multiple Choice

Advertising is important for products such as Butterfinger candy bars and Dasani bottled water that are purchased frequently and at relatively low cost.Also,wide distribution in retail outlets is essential.Why?

• A)They are highly sought after goods that one purchases from wholesalers.
• B)They are unsought products,so advertising promotes consumers' impulse purchases.
• C)They are nondurable goods and easily substitutable,so consumers need to be reminded of their existence.
• D)They are shopping products and can easily go out of stock.
• E)They are semidurable goods,so advertising helps to maintain steady demand.