Nike Employs a __________ Strategy at Its Website,nikeid

question 96

Multiple Choice

Nike employs a __________ strategy at its website,nikeid.com,which allows customers design a sneaker to their own personal specifications.

• A)product sampling
• B)product clustering
• C)mass customization
• D)usage segmentation
• E)psychographic segmentation

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Definitions:

Gender

The socially constructed roles, behaviors, expressions, and identities of girls, women, boys, men, and gender diverse people.

Normative Influences

Social pressures to conform to the expectations or norms of a group of people.

Karma

A concept in Hinduism, Buddhism, and Jainism which refers to the cycle of cause and effect where an individual's actions, whether good or bad, influence their future.

Social Cynicism

A generalized negative attitude towards people and society, often characterized by a belief in the selfishness and deceitfulness of others.