To Help Consumers Assess and Compare Services,marketers Try to Make

question 87

Multiple Choice

To help consumers assess and compare services,marketers try to make them __________ or show the benefits of using the service.

• A)tangible
• B)intangible
• C)consistent
• D)timely
• E)measurable

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Definitions:

Conscious Choice

Conscious choice involves making decisions that are deliberate and aware, often considering ethical, environmental, or health impacts.

Preference

A consumer's choice or inclination towards a certain product, brand, or service over others, based on their perceptions, experiences, and individual tastes.

Paradox

A statement or situation that despite sound reasoning from acceptable premises, leads to a conclusion that seems senseless, logically unacceptable, or self-contradictory.

Consciously Choosing

The act of making deliberate and aware decisions regarding purchases or other life choices.