A Recent Study by the Aberdeen Group Analyzed Which Segmentation

question 154

Multiple Choice

A recent study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed.Which segmentation base did these organizations use most?

• A)behavioral
• B)psychographic
• C)geographic
• D)demographic
• E)product

---

Definitions:

Attraction

A force or factor that draws individuals together, leading to friendship, romance, or other forms of close relationships.

Companionate

Related to a type of love characterized by deep affection, mutual respect, and long-term commitment, rather than passion or physical attraction.

Passionate

Showing or caused by strong feelings or a strong belief.

Romantic

Relating to feelings of love or a strong emotional connection between people, often characterized by passion and intimacy.