A Product Mix Refers to

question 159

Multiple Choice

A product mix refers to

• A) all of the different product lines offered by an organization.
• B) the variations within a product class.
• C) a specific product SKU that has a unique brand, size, or price.
• D) a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
• E) the entire product category or industry.

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Definitions:

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