A Means of Displaying or Graphing in Two Dimensions the Location

question 24

Multiple Choice

A means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand,is referred to as a

• A)perception matrix.
• B)growth-share matrix.
• C)market-product grid.
• D)perceptual map.
• E)product differentiation chart.

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